Online marketing for beginners
Claiming or stating online marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind online marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of online marketing. With this in mind, I will attempt to explain the concept of online marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. I will cover concepts such as creating a website, placing banner ads, sending out newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.
Website
One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don not have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, when you are busy and your time is precious, hiring a web designer is worthwhile, he will create it based on your feedback and desires, while you keep continuing on what you do best. Growing your business. A professional web designer can create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website. Now, bear in mind that these days, (and you web designer should know!!!) 60% of websites visits happen from a “mobile” device and not from a traditional Desktop. So when designing a website, you should definitely keep in mind this mobile users and cater to their needs. Ideally design specifically with the end target in mind and have different designs/builds. If that would be to costly, at least the result should be responsive. (automatically adapting to the device)
Banner ads
Banner ads are another popular option for advertising your business on the Internet. Although nowadays a bit less popular because of Social Media advertising, banner ads prove to be still valid, when designed well and put on the right channels. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement, kind of a call to action. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when the advertisements are placed on high traffic websites which attract an audience who may have an interest in your products.
Newsletter
Sending out newsletters can also be a part of an effective Online marketing strategy. Newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of your newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the newsletters. However, care should be taken to keep these references minimal so the newsletter is not viewed as spam.
Email Marketing
Email marketing campaigns can be another successful aspect of an online marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Again, care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam, as the purpose of these mails is adding value to the recipient and keep them as, or turn them into a client. One way to do this is to only send out the emails to users who have requested inclusion on a mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email. Typically you will be using a tool called an autoresponder.
Search engine optimalization
Optimizing your website for search engines is a critical aspect of an Internet marketing campaign. This is called search engine optimalization or SEO. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the broad bunch Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high-ranking, you are not likely to generate a great deal of free traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites ending up on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.
So there you have it. Online marketing for Beginners quick executable tips.
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